Is your Blog Helping Your Company Site?

OK right now we know articles is king. Last but not least since i’m creating our own blogs, (remember blogs can be short slang for Weblogs – which can be what all their “formal and official” identity is), most of our facts is going to be “unique” and “Original”. Yet once in a while, since we have only individual, and since we simply cannot “create” more and more data, we might copy data from other internet sites. That is fascinating. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.

Now allow me to make this very clear. If you are providing a service in people, where your primary business is usually to offer away links to other places where people will get information, in other words you are a database where people come to get backlinks, because you already performed all the investigate – that may be fine. Because what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine looks at. Not with a long shot.

That is a critical point out keep in mind. Every thing we might talk about, every single method, out of content to email to prospect lists to anything, has nonetheless one objective in mind. To consistently and constantly boost and build your web site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the service you are offering, to come back. Therefore please differentiate involving the end goal and the methods. Content material (discussed inside our first article) is a technique towards the target of getting classified by a good spot on a search engine, and the objective is to currently have people make use of and arrive to your internet site or blog, and build a “buzz” about it. (We will certainly talk about this much later within our series. )

Let us get back to content for a moment. Here we are dealing with something that almost all writers find out about and are knowledgeable about. Text, phrases, phrases. Original, unique text.

So to be able to continue on our personal fairly logical path, all of us will now pay attention to the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Before explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.

If you have a website selling wild hair beauty assists, you will want to sell your materials writing articles around whatever you are selling. Certainly if you produce something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your site. So you definitely will write article content around your hair supplies. You can write articles or blog posts on good hair care, to be able to dye flowing hair, how to get eliminate split-ends, how often to hair shampoo etc . etc .

Our magic hair web page is called “Hair Is Not Forever”. But this is our site for the moment and we will keeping it as we go along. hairisnotforever even offers a weblog. This blog all of us will call up “SilkyFairHair” and we will put it, with regard to our case in point in under the name of the proprietor who is aptly known as Mr. Nor Hair. Right now we have the following:

1 . Site – Head of hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)

These types of names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles particularly if I arrive at the article over the importance of discovering the right name.

Hence Mr. Neither Hair fantastic wife, Mrs. Purple Scalp work together. They will create this website, get each of the necessary products to sell a thing on it, set a couple of article content about wild hair and settle-back and wait for an people to arrive beating the “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you declare in English language, “Knock. Topple. Good Morning! Any person Home? inch

Okay the Hair couple find out about keywords. So they make articles in which EVERY sentence in your essay has the expression hair in it (or balding). But hair may be the title of the game. They make sure their articles is main, and once they have written two HTML web pages of wild hair articles, strategically placed by their cousin the graphic artisan (who is bald) surrounding the advertisements meant for hair products and now they think they are completed!

Woah! Not by a VERY LONG SHOT! And here is in which it gets depressing for the uninformed and non-dedicated people.

We will deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key phrase is something which the search engine looks for and validate (in our day), to use as one of the parameters regarding how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The first in the site header of the site. about what is known as the section with regards to “meta” tags. We will certainly deal with the meta tag in a diverse article, on the other hand let us only say these are generally the keywords most search results look for (with their “bots”) when visiting your web site. An example traguardo tag with regards to keywords on our internet site may appear like this:

Again within our article(s) about meta tags all of us will go over these keywords, and meta tags, but for today take that as a provided these are some of the keywords which is in the meta tag.

If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta marking and assumed that was what the internet site was about and listed the web page under all those keywords. This is caught up on immediately, and humans simply being the crafting devils they are simply, began real estate keywords that had not do using their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)

So porno sites especially, adopting this kind of as yet an alternative “fool the engine” approach, would place keywords just like “hair”, “technology” etc . to their meta tags, and provide the site a great innocuous term and voila, more traffic.

Therefore in the never ending battle Search engines like google caught about, and do a few factors. They deprecated the importance in the keywords in the meta tags in respect to their algorithms, UNLESS the content on the site essentially did meet the keywords. Of course , this did not include enough when porn sites will place “real” content around their stuff. Let me give you a SUBSTANTIAL example that we find funny, but it is very serious.

In one of my own posts on my blog, you’ll my biography which is picked up by search engines. The other day I just received a message from a vintage flame of mine declaring “I freaked out. I googled you, under Ted Gross Article writer, and you are linked to a site about tushy’s! inch So I go and Yahoo it, and sure enough in like the 6th position is: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” and naturally I simply click and obtain led to some other site (no url here as I do not want to publicize that site pertaining to obvious reasons) and I come to a adult site which in turn ripped off, out of all the content at the internet, MY PERSONAL profile to position around their porn advertisements. UGH! However, you see that is definitely how handy people are!

(Here we are never going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two scenarios: 1 . You may have keywords in the meta point (and you ought to have them! ) The little Google search “bot” (that is a computer software whose task it is to travelling around the Internet, never rests and never eats and climbs into all those porno sites also!, and picks up information on PRETTY MUCH ALL sites so the information could be categorized), relates to our web page of hairisnotforever and flows the keywords on the webpage. Then this kind of little android makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines can not “see”, they are really NOT visual (males will be visually focused not Search Engines! ) hence graphics are not taken into account unless you use the alt tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember classic content! )

2 . You have no keywords in your destinazione tag so the engine simply just looks at your articles.

So each of our happy few figures fine lets put the word scalp say, in every sentence by least three times. NO! Don’t do that. Excessive use of a key phrase is a red-flag to a Search results and you will be punished for it! It ought to be used and used often, but NOT overused.

Now as you Google for the purpose of hair goods using the expression “balding”, the Search Engine has the key phrase, and dependant on a million parameters decides what position just for the specific keyword, hairisnotforever could have, and nourishes it out.

Consequently our couple figures what the hell. We all will also offer mascara, and put in an image advert as well as the word wimpernfärbung in their keywords, without having any content for doing it. Well then will be listed simply because the last from the last of your last for anyone looking for “mascara”. So just for this lesson the formula is usually:

“Content+Keywords in the content+Keywords in Meta label. ”