Is your Blog Helping Your Company Site?

Alright right now we know content material is king. And naturally since we could creating our blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their “formal and official” name is), the majority of our info is going to be “unique” and “Original”. Yet once in a while, since you’re only human, and since we simply cannot “create” more and more details, we is going to copy information from other sites. That is neat. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now let me make this crystal clear. If you are offering a service to the people, where your primary business should be to offer out links to other places in which people will get information, in other words you are a database where persons come to get links, because you already performed all the analysis – that is fine. Since what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is normally not the sole parameter a great Search Engine discusses. Not with a long taken.

This is certainly a critical indicate keep in mind. All sorts of things we is going to talk about, just about every method, coming from content to email to email lists to whatsoever, has nonetheless one objective in mind. To consistently and constantly increase and build your web site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the product you are selling, to come back. So please differentiate between end goal as well as the methods. Content (discussed within our first article) is a technique towards the target of getting classified by a good posture on a google search, and the target is to have got people make use of and come to your web page or weblog, and make a “buzz” about it. (We is going to talk about that much later inside our series. )

Let us get back on content for that moment. Right here we are dealing with something that almost all writers find out about and are knowledgeable about. Text, thoughts, phrases. Classic, unique text message.

So in order to continue on our very own fairly logical path, all of us will now concentrate on the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Prior to explaining just the thing these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.

If you have an online site selling scalp beauty helps, you will want to sell your material writing articles around whatever you are selling. Definitely if you compose something about the between different types of dishwashers, this is not likely to relate to the “subject matter” and articles of your web page. So you might write articles or blog posts around your hair supplies. You are going to write articles or blog posts on great hair care, in order to dye flowing hair, how to get gone split-ends, how often to hair shampoo etc . and so forth

Our magic hair website is called “Hair Is Not Forever”. Yet this is the site for the moment and we will keep it as we go along. hairisnotforever also has a blog page. This blog we will phone “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the name of the proprietor who will be aptly known as Mr. Neither Hair. Right now we have the following:

1 . Website – Wild hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL can be fictional)

These types of names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles specially when I get to the article around the importance of choosing the best name.

Therefore Mr. Neither Hair wonderful wife, Mrs. Purple Scalp work together. That they create the website, get all of the necessary stuff to sell some thing on it, write a couple of article content about frizzy hair and settle-back and wait for a people to arrive beating all their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in English language, “Knock. Knock. Good Morning! Any individual Home? inch

Okay the Hair couple find out about keywords. So they generate articles in which EVERY word has the term hair in it (or balding). Nonetheless hair is the name of the game. They make sure their content material is unique, and once they may have written two HTML pages of head of hair articles, smartly placed by their cousin the graphic artisan (who can be bald) around the advertisements just for hair products and now they think they are done!

Woah! Not really by a LENGTHY SHOT! And here is in which it gets depressing for the uninitiated and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A keyword is a thing that the search engine can look for and validate (in our day), to use as one of many parameters on how to list your site.

The keywords all of us refer to will be in two distinct and totally different locations. The primary in the site header in the site. about what is known as the section for the purpose of “meta” tags. We is going to deal with meta tags in a distinctive article, however let us merely say they are the keywords most search results look for (with their “bots”) when visiting your web site. An example destinazione tag to get keywords upon our web page may appear like this:

Again in our article(s) upon meta tags all of us will discuss these keywords, and the meta tag, but for today take that as a presented these are a number of the keywords which is in the destinazione tag.

If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and thought that was what the site was about and listed the internet site under many keywords. It was caught up on immediately, and humans simply being the handy devils they are really, began real estate keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Gets & Eyeballs)

So porn sites specifically, adopting this kind of as yet one other “fool the engine” technique, would place keywords just like “hair”, “technology” etc . into their meta tags, and offer the site a great innocuous term and there you are, more traffic.

And so in the never-ending battle Search Engines caught in, and do a few elements. They deprecated the importance of this keywords inside the meta tags as per to their methods, UNLESS this on the site in fact did meet the keywords. Of course , this did not include enough for the reason that porn sites will put “real” content material around their stuff. I will give you a LEGITIMATE example that we find funny, but it is incredibly serious.

In a single of my posts in the blog, you will notice my biography which is indexed by search engines like yahoo. The other day I received a message from an oldtime flame of mine expressing “I freaked out. I just googled you, under Ted Gross Article writer, and you are associated with a site about tushy’s! inch So I proceed and Yahoo it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” and lastly I just click and get led to one other site (no url in this article as I will not want to publicize that site just for obvious reasons) and I arrive to a adult site which usually ripped off, of all the content in the internet, MY PERSONAL profile to put around their very own porn advertisements. UGH! But you see that is how crafting people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two cases: 1 . You have keywords in your meta point (and you need to have them! ) The little Google search “bot” (that is a computer software whose job it is to travel and leisure around the Internet, never rests and never eats and climbs into all those porno sites also!, and sees information on PRETTY MUCH ALL sites hence the information may be categorized), pertains to our internet site of hairisnotforever and scans the keywords on the webpage. Then this little android makes a snapshot of the web page. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines have a tendency “see”, they can be NOT visible (males happen to be visually focused not Search Engines! ) consequently graphics aren’t taken into account if you do not use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more and even more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember main content! )

2 . You have no keywords in your destinazione tag and so the engine simply just looks at your articles.

So the happy couple figures alright lets place the word locks say, in each and every sentence for least 3 times. NO! May do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be punished for it! It should be used and used usually, but NOT over-used.

Now as you Google for the purpose of hair products using the term “balding”, the major search engines has the key phrase, and relying on a million variables decides what position for this specific key phrase, hairisnotforever will have, and nourishes it out.

So our few figures the particular hell. All of us will also promote mascara, and they put in an image advert and the word mascara in their keywords, without having any content for doing it. Well then will be listed mainly because the last belonging to the last from the last for anybody looking for “mascara”. So for this lesson the formula is:

“Content+Keywords inside the content+Keywords in Meta label. ”