Is your Blog Helping Your Website?

Alright right now we know content material is king. Of course since i will be creating our own blogs, (remember blogs is definitely short slang for Weblogs – which is what the “formal and official” name is), almost all of our info is going to be “unique” and “Original”. Yet every so often, since we are only human, and since all of us simply cannot “create” more and more facts, we might copy details from other web sites. That is awesome. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now let me make this obvious. If you are providing a service to people, where most of your business is to offer away links to other places wherever people are able to get information, therefore are a repository where people come to get backlinks, because you already performed all the analysis – that is fine. Since what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE ARRIVES AT – MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine looks at. Not by a long taken.

This is certainly a critical indicate keep in mind. Everything we definitely will talk about, every single method, by content to email to lists to what ever, has although one aim in mind. To consistently and constantly maximize and build your website “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the services you are selling, to come back. So please differentiate regarding the end goal as well as the methods. Content material (discussed in our first article) is a technique towards the aim of getting classified by a good spot on a google search, and the objective is to contain people use and come to your web-site or weblog, and make a “buzz” about this. (We will certainly talk about that much later in our series. )

Let us resume content for a moment. Right here we are talking about something that most writers know about and are acquainted with. Text, thoughts, phrases. Initial, unique text message.

So to be able to continue on our personal fairly rational path, we will now concentrate on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Prior to explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more properly.

If you have an online site selling locks beauty aids, you will want to sell your material writing content material around everything you are selling. Definitely if you publish something about the between different types of dishwashers, this is not likely to relate to the “subject matter” and content material of your internet site. So you will certainly write content articles around nice hair supplies. You can write content articles on very good hair care, on how to dye hair, how to get gone split-ends, how often to hair shampoo etc . etc .

Our magic hair website is called “Hair Is Not Forever”. Nonetheless this is the site for now and we will keeping it as we complement. hairisnotforever even offers a blog page. This blog all of us will call up “SilkyFairHair” and we’ll put it, for the sake of our model in under the name of the proprietor that is aptly known as Mr. Neither Hair. So now we have as follows:

1 . Site – Wild hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)

These kinds of names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles specially when I reach the article for the importance of discovering the right name.

So Mr. Nor Hair fantastic wife, Mrs. Purple Head of hair work together. That they create the web page, get every one of the necessary stuff to sell some thing on it, set a couple of content about mane and sit back and wait for the people to arrive beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you state in British, “Knock. Topple. Good Morning! Any person Home? ”

Okay the head of hair couple learn about keywords. Consequently they set up articles through which EVERY term has the phrase hair in it (or balding). Nevertheless hair is the name of the game. They make sure their articles is main, and once they have written two HTML webpages of wild hair articles, logically placed by their cousin the graphic designer (who is definitely bald) surrounding the advertisements just for hair companies now they think they are completed!

Woah! Not really by a LONG SHOT! And here is wherever it gets depressing to get the uninformed and non-dedicated people.

I want to deal with the “keyword” concern. Keywords are like indices or if you wish, classes. A key word is something that the search engine will be for and validate (in our day), to use as one of many parameters regarding how to list your site.

The keywords all of us refer to are in two distinct and totally different places. The initially in the page header of the site. in what is known as the section for the purpose of “meta” tags. We can deal with the meta tag in a numerous article, nevertheless let us just simply say they are the keywords most google search look for (with their “bots”) when visiting your websites. An example coto tag pertaining to keywords in our site may mimic this:

Again inside our article(s) about meta tags we all will talk about these keywords, and the meta tag, but for today take this as a presented these are some of the keywords which is to be in the traguardo tag.

When the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and answered that was what the site was about and listed the site under many keywords. This is caught onto immediately, and humans getting the crafting devils they are, began itemizing keywords that had not do with their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)

So porno sites specifically, adopting this as yet one other “fool the engine” approach, would place keywords just like “hair”, “technology” etc . to their meta tags, and give the site an innocuous brand and voila, more traffic.

And so in the limitless battle Search engines like yahoo caught in, and does a few elements. They deprecated the importance with the keywords inside the meta tags according to their methods, UNLESS this content on the site basically did match the keywords. Of course , this did not include enough when porn sites will put “real” content material around their particular stuff. I will give you a TRUE example that i find funny, but it is extremely serious.

In one of my own posts on my blog, you will notice my bio which is indexed by search engines. The other day I just received an email from an oldtime flame of mine declaring “I freaked out. I actually googled you, under Wyatt Gross Writer, and you are linked with a site about tushy’s! inches So I move and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” and of course I just click and obtain led to one other site (no url below as I will not want to publicize that site with regards to obvious reasons) and I come to a adult porn site which usually ripped off, of all the content around the internet, MY PERSONAL profile to use around the porn advertising. UGH! However you see that is definitely how crafting people are!

(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two situations: 1 . You have keywords within your meta point (and you should have them! ) The little Search Engine “bot” (that is a computer software whose work it is to travel and leisure around the Net, never sleeps and never eats and climbs into all those adult sites as well!, and sees information on EVERY sites hence the information could be categorized), involves our web page of hairisnotforever and states the keywords on the web page. Then this little robot makes a overview of the website page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines have a tendency “see”, they can be NOT image (males will be visually focused not Search engines like yahoo! ) so graphics usually are not taken into account unless you use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember classic content! )

2 . You may have no keywords in your meta tag therefore the engine simply looks at your articles.

So our happy few figures ok lets position the word head of hair say, in every single sentence at least three times. NO! Have a tendency do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It must be used and used regularly, but NOT overused.

Now as you Google intended for hair goods using the phrase “balding”, the Search Engine has the keyword, and relying on a million guidelines decides what position for the specific key phrase, hairisnotforever will have, and passes it out.

And so our couple figures the actual hell. We will also offer mascara, and put in an image advert plus the word wimpernbetonung in their keywords, without having any content for doing it. Well then will likely be listed seeing that the last in the last with the last for any person looking for “mascara”. So for this lesson the formula can be:

“Content+Keywords inside the content+Keywords in Meta draw. ”