Is your Blog Promoting Your Company Site?

OK right now we know content material is king. And lastly since we have creating our very own blogs, (remember blogs is definitely short slang for Blogs – which is what their very own “formal and official” brand is), the majority of our details is going to be “unique” and “Original”. Yet every now and then, since we have become only people, and since we all simply cannot “create” more and more information, we is going to copy facts from other internet sites. That is nice. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything.

Now allow me to make this crystal clear. If you are providing a service to people, where your main business should be to offer away links to other places exactly where people can get information, in other words you are a database where persons come to get backlinks, because you already does all the groundwork – that is fine. Mainly because what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine looks at. Not with a long shot.

This can be a critical point to keep in mind. All sorts of things we definitely will talk about, just about every method, out of content to email to lists to anything, has nonetheless one aim in mind. To consistently and constantly maximize and build your site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the assistance you are providing, to come back. Therefore please differentiate amongst the end goal plus the methods. Content material (discussed in our first article) is a technique towards the target of getting listed in a good location on a search engine, and the aim is to currently have people make use of and come to your web site or blog page, and make a “buzz” regarding it. (We might talk about that much later within our series. )

Let us return to content for your moment. Here we are dealing with something that almost all writers learn about and are familiar with. Text, sayings, phrases. Unique, unique textual content.

So to be able to continue on our fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Before explaining exactly what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more properly.

If you have an online site selling scalp beauty products, you will want to sell off your materials writing content material around the things you are selling. Certainly if you compose something about the between different models of dishwashers, this is not gonna relate to the “subject matter” and content of your web page. So you might write article content around flowing hair supplies. You can expect to write article content on good hair care, approach dye hair, how to get rid of split-ends, how often to shampoo etc . etc .

Our magic hair web page is called “Hair Is Not really Forever”. Nevertheless this is each of our site for now and we will preserve it as we complement. hairisnotforever also has a weblog. This blog all of us will contact “SilkyFairHair” and we will put it, with regard to our case in point in under the name of the proprietor who’s aptly known as Mr. Nor Hair. So now we have as follows:

1 . Site – Locks Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)

These kinds of names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles particularly if I be able to the article relating to the importance of finding the right name.

Hence Mr. Nor Hair great wife, Mrs. Purple Frizzy hair work together. They create the site, get all the necessary stuff to sell a thing on it, write a couple of articles or blog posts about locks and settle-back and wait for a people to arrive beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you claim in Uk, “Knock. Knock. Good Morning! Any person Home? inch

Okay the Hair couple learn about keywords. Therefore they produce articles in which EVERY term has the phrase hair in it (or balding). But hair is the name of the game. They make sure their articles is classic, and once they have written two HTML webpages of hair articles, strategically placed by their cousin the graphic artisan (who is bald) throughout the advertisements to get hair products and now they presume they are performed!

Woah! Not by a VERY LONG SHOT! Here is wherever it gets depressing with regards to the uninitiated and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are just like indices or if you wish, different types. A key phrase is a thing that the search engine will appear for and validate (in our day), to use as one of many parameters about how to list your site.

The keywords we all refer to are in two distinct and totally different spots. The earliest in the web page header of the site. in what is known as the section with regards to “meta” tags. We is going to deal with the meta tag in a different article, even so let us simply just say these are generally the keywords most search engine look for (with their “bots”) when visiting your internet site. An example destinazione tag just for keywords in our site may be like this:

Again within our article(s) upon meta tags we all will go over these keywords, and meta tags, but for now take this as a given these are a number of the keywords which is to be in the coto tag.

If the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and assumed that was what the web page was about and listed the internet site under many keywords. It was caught up on immediately, and humans being the handy devils they are, began record keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)

So adult porn sites specifically, adopting this kind of as yet an additional “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and provide the site a great innocuous brand and voila, more traffic.

Therefore in the limitless battle Search engines like google caught about, and have a few tasks. They deprecated the importance of your keywords in the meta tags regarding to their methods, UNLESS the content on the site actually did match the keywords. Of course , this did not include enough while porn sites will put “real” articles around their stuff. Let me give you a SERIOUS example which I find funny, but it is incredibly serious.

In one of my personal posts on my blog, you can watch my bio which is taken care of by search engines like yahoo. The other day We received a message from an oldtime flame of mine expressing “I freaked out. I googled you, under Wyatt Gross Article writer, and you are connected with a site regarding tushy’s! ” So I head out and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” not to mention I simply click and receive led to one more site (no url below as I usually do not want to publicize that site designed for obvious reasons) and I come to a porn site which will ripped off, of all the content at the internet, MY PERSONAL profile to put around their porn advertisements. UGH! But you see that is how handy people are!

(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )

Okay now what happens — not in theory but in practice.

Two cases: 1 . You may have keywords inside your meta draw (and you need to have them! ) The little Google search “bot” (that is a software package whose work it is to travelling around the Net, never rests and never eats and gets into all those porn sites too!, and covers information on MOST sites therefore the information may be categorized), relates to our internet site of hairisnotforever and reads the keywords on the site. Then this kind of little bot makes a snapshot of the web page. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines have a tendency “see”, they are really NOT image (males happen to be visually oriented not Search Engines! ) thus graphics usually are not taken into account if you do not use the altbier tag. ) The methods get more and more sophisticated in the future and they search for content, keywords, phrases etc . (Remember first content! )

2 . You could have no keywords in your destinazione tag hence the engine only looks at your articles.

So each of our happy couple figures alright lets put the word curly hair say, in every sentence in least 3 times. NO! Don’t do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used usually, but NOT over-used.

Now at the time you Google pertaining to hair items using the expression “balding”, the Search Engine has the keyword, and based upon a million guidelines decides what position for your specific keyword, hairisnotforever will have, and passes it out.

Hence our couple figures the actual hell. We all will also promote mascara, and in addition they put in a picture advert as well as the word mascara in their keywords, without having any kind of content correctly. Well then will likely be listed when the last of this last with the last for everyone looking for “mascara”. So for this lesson the formula is:

“Content+Keywords in the content+Keywords in Meta marking. ”