Is your Blog Working For Your Company Site?

Fine so now we know content material is king. As well as since we have become creating our personal blogs, (remember blogs is definitely short slang for Blogs – which is what their very own “formal and official” brand is), most of our details is going to be “unique” and “Original”. Yet every so often, since i’m only human, and since we all simply cannot “create” more and more info, we is going to copy info from other web sites. That is neat. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.

Now i want to make this apparent. If you are supplying a service in people, where most of your business is always to offer away links to other places just where people will get information, in other words you are a repository where people come to get backlinks, because you already does all the exploration – that may be fine. Since what you will loose in content material, you will make-up in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE BITES – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine discusses. Not with a long taken.

That is a critical point to keep in mind. Everything we might talk about, just about every method, via content to email to data to what ever, has although one target in mind. To consistently and constantly maximize and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the support you are offering, to come back. Therefore please differentiate amongst the end goal plus the methods. Articles (discussed within our first article) is a approach towards the target of getting listed in a good position on a search engine, and the aim is to experience people make use of and come to your website or blog, and make a “buzz” regarding it. (We definitely will talk about that much later within our series. )

Let us get back on content for any moment. Below we are speaking about something that most writers learn about and are acquainted with. Text, terms, phrases. Unique, unique textual content.

So to be able to continue on our personal fairly logical path, we will now concentrate on the “text” and what has to be in it. Which brings us to the subject of “keywords”. Before explaining what exactly these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.

If you have an online site selling hair beauty aids, you will want to sell your materials writing articles around what you are selling. Naturally if you write something about the between different types of dish washers, this is not gonna relate to the “subject matter” and articles of your internet site. So you definitely will write content articles around hair supplies. You are likely to write article content on great hair care, on how to dye flowing hair, how to get reduce split-ends, how often to hair shampoo etc . etc .

Our magic hair site is called “Hair Is Not Forever”. Although this is the site for now and we will retain it as we complement. hairisnotforever also has a blog page. This blog we all will call “SilkyFairHair” and we will put it, for the sake of our case in point in under the proprietor who may be aptly called Mr. Nor Hair. So now we have as follows:

1 . Site – Frizzy hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)

These kinds of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as go along through these articles specially when I arrive at the article around the importance of choosing the best name.

Consequently Mr. Neither Hair fantastic wife, Mrs. Purple Wild hair work together. That they create the site, get all of the necessary stuff to sell anything on it, write a couple of articles about mane and settle-back and wait for the people to come beating all their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you declare in Uk, “Knock. Knock. Good Morning! Any individual Home? ”

Okay the head of hair couple know about keywords. So they produce articles by which EVERY term has the term hair in it (or balding). But hair may be the title of the video game. They make sure their articles is classic, and once they have written two HTML internet pages of curly hair articles, intentionally placed by their cousin the graphic musician (who is normally bald) surrounding the advertisements for hair products and now they think they are done!

Woah! Not really by a LONG SHOT! Here is in which it gets depressing intended for the uninitiated and non-dedicated people.

Allow us to deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, groups. A key phrase is a thing that the search engine will appear for and validate (in our day), to use as one of many parameters in respect of how to list your site.

The keywords we all refer to happen to be in two distinct and totally different places. The first of all in the page header belonging to the site. about what is known as the section to get “meta” tags. We can deal with meta tags in a distinct article, nevertheless let us just say these are the keywords most internet search engine look for (with their “bots”) when visiting your websites. An example traguardo tag intended for keywords in our internet site may appear like this:

Again inside our article(s) in meta tags we all will discuss these keywords, and the meta tag, but for today take this as a offered these are a number of the keywords which will be in the coto tag.

If the Search Engine technology first shot to popularity and the meta tag were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta indicate and thought that was what the internet site was about and listed the website under the keywords. This is caught onto immediately, and humans becoming the crafting devils they are really, began record keywords that had not do with their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Sinks into & Eyeballs)

So adult sites especially, adopting this kind of as yet another “fool the engine” technique, would place keywords like “hair”, “technology” etc . to their meta tags, and provide the site a great innocuous brand and bam !, more traffic.

Hence in the never ending battle Search Engines caught about, and does a few factors. They deprecated the importance on the keywords in the meta tags regarding to their algorithms, UNLESS this on the site truly did meet the keywords. Of course , this was not enough for the reason that porn sites will set “real” articles around their particular stuff. Let me give you a TRUE example that i find funny, but it is very serious.

In one of my posts in the blog, you’ll my biography which is taken care of by search engines like google. The other day I just received an email from an oldtime flame of mine declaring “I freaked out. We googled you, under Allen Gross Article writer, and you are linked with a site about tushy’s! inches So I travel and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The true Version by Tushy” not to mention I just click and get led to one more site (no url right here as I will not want to publicize that site for the purpose of obvious reasons) and I come to a porno site which will ripped off, of all the content in the internet, MY PERSONAL profile to use around their very own porn adverts. UGH! However, you see that can be how handy people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )

Okay ok now what happens – not theoretically but in practice.

Two cases: 1 . You have keywords inside your meta tag (and you need to have them! ) The little Search results “bot” (that is a computer program whose work it is to travel around around the Net, never naps and never consumes and gets to all those adult sites as well!, and picks up information on ALL sites therefore the information can be categorized), reaches our web page of hairisnotforever and reads the keywords on the webpage. Then this little robot makes a overview of the web page. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines tend “see”, they are NOT video or graphic (males are visually focused not Search Engines! ) so graphics are generally not taken into account unless you use the betagt tag. ) The methods get more and even more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember initial content! )

2 . You could have no keywords in your coto tag so the engine just simply looks at your articles.

So our happy few figures fine lets position the word head of hair say, atlanta divorce attorneys sentence for least 3 x. NO! Typically do that. Overuse of a keyword is a red-flag to a Search Engine and you will be punished for it! It ought to be used and used regularly, but NOT overused.

Now at the time you Google intended for hair products using the expression “balding”, the Search Engine has the key word, and based on a million parameters decides what position regarding specific key word, hairisnotforever will have, and passes it out.

So our few figures what the hell. All of us will also promote mascara, and so they put in an image advert as well as the word wimperntusche in their keywords, without having virtually any content for doing this. Well then will likely to be listed because the last from the last from the last for anybody looking for “mascara”. So just for this lesson the formula is usually:

“Content+Keywords inside the content+Keywords in Meta point. ”