OK so now we know articles is king. Not to mention since we are creating our personal blogs, (remember blogs is certainly short slang for Websites – which is what their particular “formal and official” identity is), most of our data is going to be “unique” and “Original”. Yet every so often, since we have only real human, and since we simply cannot “create” more and more info, we will copy facts from other web sites. That is great. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now i want to make this clear. If you are supplying a service in people, where your primary business should be to offer away links to other places where people might get information, in other words you are a database where people come to get backlinks, because you already performed all the groundwork – that is certainly fine. Mainly because what you will loose in content material, you will make-up in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE VISITORS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter a great Search Engine looks at. Not by a long taken.
That is a critical point to keep in mind. All the things we will certainly talk about, every method, coming from content to email to email lists to no matter what, has yet one target in mind. To consistently and constantly increase and build your website “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the service plan you are offering, to come back. So please differentiate between your end goal plus the methods. Articles (discussed in our first article) is a method towards the target of getting listed in a good status on a search engine, and the goal is to include people work with and come to your web site or weblog, and produce a “buzz” about this. (We will talk about this much later within our series. )
Let us resume content to get a moment. Here we are talking about something that almost all writers find out about and are familiar with. Text, words and phrases, phrases. Basic, unique text message.
So in order to continue on our own fairly logical path, all of us will now focus on the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Ahead of explaining just what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more properly.
If you have an online site selling locks beauty aids, you will want to sell off your material writing content around what you are selling. Obviously if you produce something about the between different models of dish washers, this is not going to relate to the “subject matter” and articles of your site. So you might write content articles around hair supplies. You can expect to write content articles on very good hair care, means dye flowing hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web page is called “Hair Is Certainly not Forever”. Yet this is each of our site for the time being and we will keep it as we go along. hairisnotforever even offers a blog page. This www.thegamercode.com blog we all will contact “SilkyFairHair” and we’ll put it, with regard to our model in under the name of the proprietor who may be aptly known as Mr. Neither Hair. Right now we have the following:
1 . Site – Mane Forever @ 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as go along through these articles specially when I arrive at the article over the importance of choosing the best name.
And so Mr. Neither Hair and his wife, Mrs. Purple Locks work together. They create the web page, get each of the necessary stuff to sell anything on it, create a couple of articles about head of hair and sit back and wait for a people to come beating their very own “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you state in English, “Knock. Hit. Good Morning! Any person Home? inches
Okay the Hair couple know about keywords. Therefore they create articles through which EVERY sentence has the phrase hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is classic, and once they may have written two HTML webpages of wild hair articles, smartly placed by their cousin the graphic specialist (who can be bald) throughout the advertisements to get hair companies now they presume they are done!
Woah! Certainly not by a VERY LONG SHOT! Here is just where it gets depressing for the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, categories. A key word is a thing that the search engine look for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords we refer to will be in two distinct and totally different places. The 1st in the page header belonging to the site. about what is known as the section meant for “meta” tags. We can deal with meta tags in a varied article, however let us simply just say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web site. An example meta tag with regards to keywords upon our site may look like this:
Again within our article(s) in meta tags all of us will discuss these keywords, and the meta tag, but for at this moment take it as a provided these are some of the keywords that is to be in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and assumed that was what the web page was about and listed the website under all those keywords. It was caught up on immediately, and humans getting the handy devils they are really, began placement keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)
So adult porn sites especially, adopting this kind of as yet a further “fool the engine” technique, would place keywords like “hair”, “technology” etc . within their meta tags, and offer the site an innocuous name and bam !, more traffic.
So in the limitless battle Search engines like yahoo caught upon, and do a few items. They deprecated the importance with the keywords inside the meta tags according to their algorithms, UNLESS this article on the site essentially did meet the keywords. Of course , this was not enough because porn sites will place “real” content around the stuff. I will give you a LEGITIMATE example which I find funny, but it is extremely serious.
In a single of my personal posts on my blog, you can watch my biography which is indexed by search engines. The other day I just received a message from a classic flame of mine declaring “I freaked out. I just googled you, under Allen Gross Writer, and you are linked with a site about tushy’s! ” So I move and Google it, and sure enough in like the fifthly position is this: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” and lastly I just click and acquire led to an additional site (no url here as I do not want to publicize that site pertaining to obvious reasons) and I come to a porn site which will ripped off, of all the content around the internet, MY PERSONAL profile to get around their porn adverts. UGH! However, you see that is certainly how handy people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay now what happens — not in theory but in practice.
Two scenarios: 1 . You could have keywords within your meta point (and you ought to have them! ) The little Search results “bot” (that is a program whose work it is to travel and leisure around the Net, never rests and never feeds on and gets to all those adult porn sites also!, and accumulates information on PRETTY MUCH ALL sites therefore the information can be categorized), pertains to our internet site of hairisnotforever and reads the keywords on the site. Then this kind of little android makes a snapshot of the site. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines do “see”, they are simply NOT visible (males happen to be visually oriented not Search engines like google! ) so graphics are generally not taken into account if you use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more plus more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember main content! )
2 . You have no keywords in your meta tag and so the engine simply looks at your articles.
So our happy couple figures alright lets position the word locks say, in every sentence by least 3 times. NO! Is not going to do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used usually, but NOT overused.
Now at the time you Google with regards to hair products using the expression “balding”, the major search engines has the key phrase, and relying on a million parameters decides what position for this specific key word, hairisnotforever could have, and nourishes it out.
Thus our few figures the actual hell. We will also offer mascara, and put in a photo advert plus the word mascara in their keywords, without having any content correctly. Well then will be listed since the last from the last from the last for anybody looking for “mascara”. So because of this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta draw. ”