Alright right now we know content is king. And since our company is creating our blogs, (remember blogs is definitely short slang for Blogs – which can be what all their “formal and official” name is), most of our data is going to be “unique” and “Original”. Yet from time to time, since our company is only human, and since we all simply cannot “create” more and more information, we definitely will copy data from other web sites. That is cool. There is no issue with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now allow me to make this very clear. If you are providing a service to people, where your primary business should be to offer away links to other places where people can get information, in other words you are a repository where persons come to get backlinks, because you already does all the research – that may be fine. Since what you will loose in content, you will compose in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the sole parameter a great Search Engine examines. Not by a long taken.
This is certainly a critical point to keep in mind. All the things we is going to talk about, every single method, via content to email to to do this to whatever, has although one aim in mind. To consistently and constantly increase and build your internet site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the system you are offering, to come back. So please differentiate amongst the end goal and the methods. Content (discussed in our first article) is a method towards the target of getting listed in a good location on a search results, and the target is to have people make use of and come to your internet site or weblog, and make a “buzz” regarding it. (We is going to talk about this much later in our series. )
Let us resume content for the moment. Here we are talking about something that each and every one writers find out about and are familiar with. Text, sayings, phrases. Classic, unique text.
So in order to continue on our very own fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Prior to explaining what exactly these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.
If you have a website selling mane beauty assists, you will want to sell off your materials writing content material around the things you are selling. Naturally if you create something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your web page. So you is going to write articles around your hair supplies. You will write content on very good hair care, method dye your hair, how to get rid of split-ends, how often to hair shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not Forever”. Although this is our site for now and we will keeping it as we go along. hairisnotforever also offers a weblog. This www.easygorun.com blog all of us will call up “SilkyFairHair” and we will put it, with regard to our model in under the name of the proprietor who’s aptly named Mr. Nor Hair. Right now we have the following:
1 . Internet site – Hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)
These types of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles especially when I get to the article at the importance of choosing the best name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Locks work together. That they create this website, get all of the necessary products to sell something on it, create a couple of article content about mane and relax and wait for a people to come beating their very own “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in Uk, “Knock. Knock. Good Morning! Any person Home? inch
Okay the Hair couple know about keywords. And so they produce articles by which EVERY term has the expression hair in it (or balding). But hair may be the title of the video game. They make sure their content is unique, and once they may have written two HTML web pages of hair articles, strategically placed by their cousin the graphic specialist (who is bald) throughout the advertisements intended for hair companies now they presume they are completed!
Woah! Not really by a EXTENDED SHOT! And here is exactly where it gets depressing pertaining to the uninitiated and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key phrase is something which the search engine can look for and validate (in our day), to use as one of the parameters with regards to how to list your site.
The keywords we all refer to happen to be in two distinct and totally different areas. The earliest in the site header belonging to the site. about what is known as the section with respect to “meta” tags. We definitely will deal with meta tags in a distinct article, on the other hand let us simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your internet site. An example destinazione tag to get keywords about our site may seem like this:
Again inside our article(s) about meta tags we will go over these keywords, and the meta tag, but for today take it as a given these are a number of the keywords that is in the meta tag.
If the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta draw and suspected that was what the internet site was about and listed the website under all those keywords. This was caught onto immediately, and humans getting the crafting devils they may be, began placement keywords that had not do with the sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Gets & Eyeballs)
So porno sites specifically, adopting this as yet some other “fool the engine” approach, would put keywords like “hair”, “technology” etc . into their meta tags, and offer the site an innocuous term and there you are, more traffic.
So in the never-ending battle Search engines like yahoo caught about, and do a few things. They deprecated the importance for the keywords inside the meta tags regarding to their methods, UNLESS a few possibilities on the site actually did match the keywords. Of course , this did not include enough when porn sites will set “real” content around the stuff. I will give you a SERIOUS example that i find funny, but it is incredibly serious.
In a single of my personal posts on my blog, you will find my bio which is indexed by search engines like yahoo. The other day I actually received a message from a well used flame of mine saying “I freaked out. We googled you, under Wyatt Gross Writer, and you are associated with a site regarding tushy’s! inches So I go and Google it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The Real Version simply by Tushy” and I click and obtain led to an additional site (no url in this article as I tend not to want to publicize that site with respect to obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content for the internet, MY OWN profile to place around their particular porn advertising. UGH! However, you see that is normally how handy people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two situations: 1 . You may have keywords in your meta point (and you need to have them! ) The little Internet search engine “bot” (that is a computer program whose job it is to travel and leisure around the Net, never naps and never eats and gets to all those adult porn sites also!, and covers information on EACH AND EVERY ONE sites and so the information can be categorized), reaches our site of hairisnotforever and says the keywords on the webpage. Then this kind of little android makes a overview of the web site. Then the methods take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines typically “see”, they may be NOT image (males will be visually focused not Search engines like google! ) so graphics are certainly not taken into account if you do not use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more and more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember primary content! )
2 . You have no keywords in your traguardo tag so the engine just simply looks at your articles.
So our happy few figures fine lets put the word wild hair say, in every sentence by least 3 times. NO! Don’t do that. Overuse of a keyword is a red-flag to a Search Engine and you will be punished for it! It should be used and used often, but NOT overused.
Now as you Google for the purpose of hair goods using the phrase “balding”, the Search Engine has the keyword, and dependant on a million parameters decides what position for the specific key phrase, hairisnotforever could have, and feeds it out.
Hence our few figures the particular hell. We will also sell off mascara, plus they put in a photo advert plus the word wimpernfärbung in their keywords, without having any kind of content correctly. Well then will most likely be listed while the last on the last belonging to the last for any individual looking for “mascara”. So in this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta marking. ”