Is your Blog Working For Your Web-site?

Okay right now we know content is king. As well as since our company is creating our personal blogs, (remember blogs can be short slang for Websites – which is what their “formal and official” name is), most of our details is going to be “unique” and “Original”. Yet every now and then, since i’m only individuals, and since all of us simply cannot “create” more and more information, we is going to copy information from other internet sites. That is great. There is no issue with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing anything.

Now i want to make this distinct. If you are giving a service in people, where most of your business is always to offer away links to other places wherever people could possibly get information, in other words you are a repository where persons come to get backlinks, because you already do all the investigate – that is certainly fine. Mainly because what you will loose in articles, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE STRIKES – MORE EYEBALLS – MORE PERSONS VISITING. And content is definitely not the sole parameter a great Search Engine looks at. Not with a long shot.

This really is a critical point to keep in mind. All kinds of things we might talk about, just about every method, via content to email to email lists to what ever, has although one goal in mind. To consistently and constantly maximize and build your internet site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate between your end goal as well as the methods. Content (discussed in our first article) is a approach towards the objective of getting listed in a good location on a google search, and the goal is to experience people make use of and come to your site or blog, and create a “buzz” regarding it. (We definitely will talk about this much later within our series. )

Let us go back to content for your moment. In this article we are referring to something that most writers find out about and are familiar with. Text, ideas, phrases. Original, unique textual content.

So to be able to continue on our own fairly logical path, we will now concentrate on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Prior to explaining precisely what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.

If you have an online site selling locks beauty aids, you will want to promote your materials writing articles around everything you are selling. Obviously if you produce something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your site. So you definitely will write content around your mane supplies. You can expect to write articles on good hair care, for you to dye hair, how to get rid of split-ends, how often to shampoo etc . etc .

Our magic hair webpage is called “Hair Is Certainly not Forever”. Nevertheless this is our site for the moment and we will maintain it as we go along. hairisnotforever also offers a weblog. This blog we will phone “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the proprietor who might be aptly known as Mr. Neither Hair. So now we have the following:

1 . Website – Curly hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)

These names ARE important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles specially when I get to the article relating to the importance of finding the right name.

And so Mr. Nor Hair great wife, Mrs. Purple Your hair work together. They will create the site, get each of the necessary stuff to sell a thing on it, write a couple of content articles about scalp and settle-back and wait for a people to arrive beating their particular “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you state in English language, “Knock. Knock. Good Morning! Anyone Home? inches

Okay the head of hair couple learn about keywords. So they create articles by which EVERY phrase has the expression hair in it (or balding). Yet hair is the name of the video game. They make sure their content is primary, and once they may have written two HTML web pages of mane articles, smartly placed by their cousin the graphic artist (who is bald) about the advertisements pertaining to hair products and now they think they are completed!

Woah! Not by a LONG SHOT! Here is exactly where it gets depressing with regards to the uninformed and non-dedicated people.

Let us deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, groups. A key word is something which the search engine will look for and validate (in our day), to use as one of the parameters on how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different areas. The primary in the site header from the site. about what is known as the section with regards to “meta” tags. We will deal with the meta tag in a unique article, nevertheless let us just simply say these are the keywords most search engine look for (with their “bots”) when visiting your webblog. An example meta tag designed for keywords about our web page may be like this:

Again within our article(s) upon meta tags we all will discuss these keywords, and the meta tag, but for nowadays take this as a presented these are a few of the keywords which is to be in the meta tag.

If the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta point and presumed that was what the web page was about and listed the website under some of those keywords. It was caught through to immediately, and humans staying the crafty devils they are simply, began record keywords that had not do with their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Visitors & Eyeballs)

So porn sites especially, adopting this kind of as yet an additional “fool the engine” strategy, would set keywords like “hair”, “technology” etc . to their meta tags, and offer the site a great innocuous identity and there you are, more traffic.

Thus in the never ending battle Search Engines caught upon, and does a few factors. They deprecated the importance with the keywords inside the meta tags corresponding to their methods, UNLESS this content on the site truly did meet the keywords. Of course , this did not include enough seeing that porn sites will place “real” articles around the stuff. Let me give you a SERIOUS example that i find funny, but it is extremely serious.

In a single of my own posts on my blog, you can observe my bio which is acquired by search engines. The other day I just received a message from an ancient flame of mine saying “I freaked out. We googled you, under Wyatt Gross Copy writer, and you are connected with a site regarding tushy’s! ” So I go and Google it, and sure enough in like the 6th position is: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” and lastly I click and receive led to an additional site (no url in this article as I do not want to publicize that site with respect to obvious reasons) and I come to a porn site which ripped off, out of all the content for the internet, MY OWN profile to position around all their porn advertising. UGH! But you see that is certainly how crafting people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens — not theoretically but in practice.

Two situations: 1 . You have keywords in your meta tag (and you should have them! ) The little Google search “bot” (that is a software program whose work it is to travel and leisure around the Internet, never sleeps and never eats and enters all those adult sites as well!, and picks up information on EVERY sites therefore the information may be categorized), relates to our site of hairisnotforever and says the keywords on the webpage. Then this kind of little android makes a overview of the web site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines have a tendency “see”, they are really NOT aesthetic (males are visually focused not Search Engines! ) therefore graphics usually are not taken into account unless you use the betagt tag. ) The methods get more plus more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember primary content! )

2 . You have no keywords in your meta tag so the engine simply just looks at your articles.

So our happy couple figures fine lets place the word hair say, in every single sentence by least 3 x. NO! Avoid do that. Overuse of a key word is a red-flag to a Search Engine and you will be punished for it! It must be used and used usually, but NOT overused.

Now as you Google to get hair products using the term “balding”, the major search engines has the keyword, and based upon a million variables decides what position regarding specific key phrase, hairisnotforever could have, and feeds it out.

And so our couple figures the actual hell. All of us will also sell mascara, and so they put in a photo advert as well as the word wimpernfärbung in their keywords, without having any kind of content correctly. Well then being listed since the last of this last of this last for anybody looking for “mascara”. So because of this lesson the formula is definitely:

“Content+Keywords inside the content+Keywords in Meta tag. ”