So is your Blog Helping Your Company Site?

Fine so now we know articles is king. As well as since we have become creating our blogs, (remember blogs is usually short slang for Websites – which is what the “formal and official” identity is), the majority of our facts is going to be “unique” and “Original”. Yet from time to time, since you’re only person, and since all of us simply cannot “create” more and more data, we is going to copy facts from other sites. That is interesting. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.

Now i want to make this clear. If you are giving a service to the people, where your main business is usually to offer out links to other places in which people are able to get information, in other words you are a database where people come to get backlinks, because you already did all the explore – that is fine. Since what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine examines. Not with a long shot.

That is a critical indicate keep in mind. Everything we is going to talk about, every method, from content to email to email lists to what ever, has but one objective in mind. To consistently and constantly boost and build your internet site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the assistance you are offering, to come back. Therefore please differentiate regarding the end goal as well as the methods. Content (discussed within our first article) is a method towards the aim of getting classified by a good placement on a internet search engine, and the target is to own people make use of and arrive to your site or blog, and make a “buzz” about it. (We definitely will talk about this much later within our series. )

Let us get back on content for any moment. In this article we are speaking about something that all writers learn about and are familiar with. Text, phrases, phrases. Initial, unique textual content.

So to be able to continue on our fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Before explaining what exactly these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.

If you have a site selling head of hair beauty supports, you will want to sell off your material writing content around what you are selling. Certainly if you produce something about the difference between different models of dish washers, this is not likely to relate to the “subject matter” and content of your web page. So you might write content around your hair supplies. You will write content on great hair care, in order to dye your hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair internet site is called “Hair Is Not Forever”. Yet this is our site at the moment and we will preserve it as we go along. hairisnotforever has a weblog. This blog we all will call “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the name of the proprietor who is aptly named Mr. Neither Hair. Right now we have as follows:

1 . Site – Mane Forever @ 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)

These types of names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly when I reach the article around the importance of finding the right name.

So Mr. Neither Hair wonderful wife, Mrs. Purple Curly hair work together. They create the website, get each of the necessary stuff to sell a thing on it, create a couple of articles about curly hair and sit back and wait for a people to come beating their particular “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you state in The english language, “Knock. Knock. Good Morning! Any person Home? inches

Okay the Hair couple learn about keywords. So they develop articles through which EVERY sentence in your essay has the phrase hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their articles is basic, and once they have written two HTML internet pages of wild hair articles, strategically placed by way of a cousin the graphic designer (who is definitely bald) throughout the advertisements pertaining to hair products and now they presume they are completed!

Woah! Not by a LONG SHOT! And here is wherever it gets depressing to get the uninitiated and non-dedicated people.

I want to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key word is something that the search engine looks for and validate (in our day), to use as among the parameters in respect of how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The first of all in the web page header from the site. about what is known as the section designed for “meta” tags. We definitely will deal with meta tags in a unique article, nevertheless let us just simply say they are the keywords most search engine look for (with their “bots”) when visiting your web blog. An example coto tag meant for keywords about our web page may be like this:

Again in our article(s) in meta tags all of us will go over these keywords, and the meta tag, but for right now take this as a given these are a number of the keywords that is to be in the coto tag.

If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta draw and supposed that was what the site was about and listed the site under the keywords. This is caught on immediately, and humans staying the crafty devils they are simply, began list keywords that had nothing to do with the sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Hits & Eyeballs)

So porn sites especially, adopting this kind of as yet another “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and give the site an innocuous identity and bam !, more traffic.

So in the never ending battle Search Engines caught upon, and performed a few points. They deprecated the importance on the keywords in the meta tags relating to their algorithms, UNLESS this article on the site in fact did meet the keywords. Of course , this did not include enough seeing that porn sites will set “real” content around their particular stuff. I will give you a REALISTIC example which I find funny, but it is incredibly serious.

In one of my personal posts on my blog, you will notice my bio which is listed by search engines like yahoo. The other day I actually received a message from an existing flame of mine declaring “I freaked out. We googled you, under Wyatt Gross Article writer, and you are linked with a site regarding tushy’s! ” So I get and Yahoo it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” and of course I simply click and receive led to one more site (no url here as I do not want to publicize that site meant for obvious reasons) and I come to a adult site which will ripped off, out of all the content at the internet, MY PERSONAL profile to get around all their porn adverts. UGH! Nevertheless, you see that is how crafty people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two scenarios: 1 . You have keywords inside your meta marking (and you need to have them! ) The little Search Engine “bot” (that is a computer software whose task it is to travel around the Net, never naps and never consumes and gets into all those adult sites as well!, and accumulates information on ALL OF THE sites therefore the information can be categorized), involves our web page of hairisnotforever and reads the keywords on the webpage. Then this little android makes a overview of the web site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines typically “see”, they are simply NOT visible (males will be visually focused not Search Engines! ) thus graphics are generally not taken into account if you use the alt sammen tag. ) The methods get more and even more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember first content! )

2 . You have no keywords in your meta tag therefore the engine simply just looks at your content.

So the happy few figures alright lets position the word hair say, atlanta divorce attorneys sentence by least 3 x. NO! Can not do that. Excessive use of a keyword is a red-flag to a Search results and you will be penalized for it! It should be used and used often, but NOT overused.

Now at the time you Google for the purpose of hair items using the phrase “balding”, the Search Engine has the keyword, and dependant on a million parameters decides what position for this specific key phrase, hairisnotforever will have, and rss feeds it out.

And so our couple figures the particular hell. All of us will also sell off mascara, plus they put in a picture advert as well as the word wimperntusche in their keywords, without having any content because of it. Well then will be listed because the last of this last on the last for anybody looking for “mascara”. So in this lesson the formula is:

“Content+Keywords in the content+Keywords in Meta tag. ”