OK right now we know content material is king. And definitely since our company is creating our blogs, (remember blogs is certainly short slang for Weblogs – which is what their particular “formal and official” name is), most of our details is going to be “unique” and “Original”. Yet regularly, since i’m only man, and since we simply cannot “create” more and more details, we will copy info from other web sites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now allow me to make this obvious. If you are supplying a service to people, where your primary business is always to offer out links to other places just where people could possibly get information, therefore are a repository where persons come to get links, because you already do all the explore – that may be fine. Since what you will loose in content, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE GETS – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the sole parameter a great Search Engine discusses. Not with a long shot.
This is a critical point to keep in mind. Everything we should talk about, just about every method, via content to email to prospect lists to whatever, has although one aim in mind. To consistently and constantly increase and build your internet site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the provider you are selling, to come back. So please differentiate between the end goal and the methods. Content (discussed in our first article) is a method towards the objective of getting classified by a good situation on a internet search engine, and the objective is to own people use and come to your web page or blog, and create a “buzz” regarding it. (We might talk about that much later within our series. )
Let us resume content for your moment. Below we are talking about something that every writers learn about and are familiar with. Text, phrases, phrases. First, unique text message.
So to be able to continue on our personal fairly rational path, all of us will now give full attention to the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Before explaining just the thing these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.
If you have a site selling scalp beauty aids, you will want to sell off your materials writing articles around everything you are selling. Obviously if you compose something about the between different types of dish washers, this is not likely to relate to the “subject matter” and articles of your internet site. So you will write articles around your hair supplies. You will write content articles on great hair care, to be able to dye hair, how to get reduce split-ends, when to shampoo or conditioner etc . etc .
Our magic hair web-site is called “Hair Is Not Forever”. Nevertheless this is the site for now and we will retain it as we go along. hairisnotforever also offers a weblog. This maljasem.com blog all of us will call up “SilkyFairHair” and we will put it, in the interest of our model in under the proprietor who’s aptly called Mr. Neither Hair. So now we have the following:
1 . Web-site – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)
These names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles particularly when I reach the article in the importance of finding the right name.
Consequently Mr. Nor Hair great wife, Mrs. Purple Scalp work together. They will create the web page, get all of the necessary products to sell a thing on it, set a couple of article content about locks and relax and wait for an people to arrive beating their very own “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you say in Uk, “Knock. Topple. Good Morning! Any person Home? inch
Okay the head of hair couple learn about keywords. Hence they set up articles in which EVERY term has the term hair in it (or balding). But hair is the name of the video game. They make sure their content is initial, and once they have written two HTML web pages of hair articles, smartly placed by way of a cousin the graphic musician (who is certainly bald) around the advertisements intended for hair products and now they presume they are completed!
Woah! Not by a LENGTHY SHOT! Here is exactly where it gets depressing just for the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or if you wish, classes. A keyword is something which the search engine look for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The initially in the webpage header of your site. in what is known as the section meant for “meta” tags. We will certainly deal with the meta tag in a distinct article, even so let us only say they are the keywords most internet search engine look for (with their “bots”) when visiting your web site. An example coto tag designed for keywords on our web page may resemble this:
Again within our article(s) about meta tags we will discuss these keywords, and meta tags, but for right now take that as a provided these are some of the keywords that will be in the coto tag.
When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and presumed that was what the site was about and listed this website under some of those keywords. It was caught onto immediately, and humans staying the handy devils they can be, began itemizing keywords that had nothing to do using their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Traffic & Eyeballs)
So adult sites specifically, adopting this kind of as yet a further “fool the engine” technique, would set keywords just like “hair”, “technology” etc . into their meta tags, and give the site an innocuous name and voila, more traffic.
And so in the never ending battle Search Engines caught upon, and would a few items. They deprecated the importance of this keywords in the meta tags as per to their methods, UNLESS this great article on the site truly did meet the keywords. Of course , this was not enough when porn sites will put “real” content around their particular stuff. I will give you a TRUE example which I find funny, but it is very serious.
In a single of my posts on my blog, you will find my biography which is listed by search engines like google. The other day I received a message from a vintage flame of mine saying “I freaked out. I googled you, under Wyatt Gross Copy writer, and you are linked with a site regarding tushy’s! inches So I head out and Yahoo it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The true Version simply by Tushy” not to mention I click and acquire led to one other site (no url in this article as I tend not to want to publicize that site pertaining to obvious reasons) and I arrive to a adult porn site which in turn ripped off, out of all the content to the internet, MY profile to place around their particular porn adverts. UGH! However you see that can be how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )
Okay now what happens — not theoretically but in practice.
Two scenarios: 1 . You could have keywords in your meta indicate (and you need to have them! ) The little Google search “bot” (that is a software program whose task it is to travelling around the Net, never rests and never consumes and gets into all those porno sites as well!, and accumulates information on PRETTY MUCH ALL sites therefore the information could be categorized), comes to our web page of hairisnotforever and scans the keywords on the web page. Then this little android makes a snapshot of the website. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines tend “see”, they are simply NOT visible (males will be visually oriented not Search Engines! ) thus graphics usually are not taken into account if you do not use the altbier tag. ) The algorithms get more and more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember basic content! )
2 . You may have no keywords in your coto tag and so the engine simply looks at your content.
So our happy couple figures ok lets position the word curly hair say, in every single sentence in least 3 times. NO! Is not going to do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used often, but NOT over-used.
Now at the time you Google designed for hair goods using the phrase “balding”, the major search engines has the key phrase, and based on a million guidelines decides what position for the specific keyword, hairisnotforever could have, and nourishes it out.
And so our couple figures what the hell. All of us will also sell mascara, they usually put in a photo advert plus the word wimpernbetonung in their keywords, without having any kind of content correctly. Well then will likely to be listed seeing that the last of your last for the last for any individual looking for “mascara”. So with this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta point. ”