So is your Blog Promoting Your Company Site?

Okay so now we know content material is king. And since we could creating our own blogs, (remember blogs is normally short slang for Websites – which is what their particular “formal and official” brand is), most of our facts is going to be “unique” and “Original”. Yet once in a while, since we have only people, and since all of us simply cannot “create” more and more facts, we will copy facts from other websites. That is great. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.

Now allow me to make this crystal clear. If you are giving a service to the people, where your main business is usually to offer away links to other places wherever people may get information, in other words you are a database where people come to get links, because you already do all the study – that may be fine. Since what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine discusses. Not by a long taken.

This can be a critical indicate keep in mind. All we should talk about, just about every method, right from content to email to data to whatsoever, has nevertheless one target in mind. To consistently and constantly increase and build your web site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the system you are selling, to come back. So please differentiate amongst the end goal plus the methods. Content material (discussed in our first article) is a technique towards the goal of getting classified by a good position on a search engine, and the aim is to have got people employ and arrive to your site or weblog, and generate a “buzz” regarding it. (We might talk about that much later in our series. )

Let us return to content for your moment. Below we are dealing with something that all writers know about and are acquainted with. Text, words, phrases. Main, unique textual content.

So to be able to continue on our fairly rational path, all of us will now focus on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Before explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.

If you have a site selling scalp beauty products, you will want to sell your materials writing articles around everything you are selling. Obviously if you write something about the difference between different models of dishwashers, this is not gonna relate to the “subject matter” and content of your web page. So you will write articles around flowing hair supplies. You can expect to write content on great hair care, means dye hair, how to get gone split-ends, how often to hair shampoo etc . and so forth

Our magic hair web-site is called “Hair Is Not Forever”. But this is our site at the moment and we will keeping it as we go along. hairisnotforever also has a blog page. This blog we will phone “SilkyFairHair” and we will put it, for the sake of our model in under the proprietor who will be aptly called Mr. Neither Hair. So now we have the following:

1 . Web Site – Frizzy hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)

These types of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as we go along through these articles particularly when I be able to the article over the importance of discovering the right name.

Therefore Mr. Nor Hair fantastic wife, Mrs. Purple Locks work together. They will create the web page, get each of the necessary products to sell some thing on it, create a couple of articles or blog posts about frizzy hair and relax and wait for the people to come beating their very own “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you state in The english language, “Knock. Hit. Good Morning! Any person Home? ”

Okay the Hair couple learn about keywords. So they create articles through which EVERY sentence has the term hair in it (or balding). Yet hair may be the title of the game. They make sure their content material is basic, and once they may have written two HTML webpages of frizzy hair articles, strategically placed by way of a cousin the graphic singer (who is certainly bald) surrounding the advertisements for hair companies now they presume they are performed!

Woah! Not really by a EXTENDED SHOT! And here is exactly where it gets depressing pertaining to the uninformed and non-dedicated people.

Allow us to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key word is a thing that the search engine look for and validate (in our day), to use as among the parameters in respect of how to list your site.

The keywords we refer to are in two distinct and totally different locations. The initially in the page header of the site. in what is known as the section to get “meta” tags. We will deal with the meta tag in a distinct article, nevertheless let us just simply say they are the keywords most search results look for (with their “bots”) when visiting your webblog. An example destinazione tag for keywords on our web page may seem like this:

Again in our article(s) on meta tags we will go over these keywords, and meta tags, but for at this moment take it as a presented these are a number of the keywords that is in the traguardo tag.

When the Search Engine technology first shot to popularity and the meta tag were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta draw and supposed that was what the site was about and listed the website under the keywords. This was caught up on immediately, and humans simply being the crafty devils they can be, began placement keywords that had not do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)

So adult porn sites specifically, adopting this as yet some other “fool the engine” strategy, would put keywords just like “hair”, “technology” etc . within their meta tags, and provide the site a great innocuous term and bam !, more traffic.

Thus in the never-ending battle Search engines like google caught in, and does a few tasks. They deprecated the importance with the keywords inside the meta tags in accordance to their methods, UNLESS a few possibilities on the site actually did meet the keywords. Of course , this was not enough because porn sites will set “real” content material around all their stuff. Let me give you a REALISTIC example that i find funny, but it is very serious.

In one of my own posts on my blog, you will notice my biography which is picked up by search engines like google. The other day My spouse and i received an email from an old flame of mine saying “I freaked out. We googled you, under Allen Gross Writer, and you are linked with a site regarding tushy’s! inches So I head out and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and definitely I click and acquire led to one more site (no url here as I do not want to publicize that site to get obvious reasons) and I arrive to a adult porn site which in turn ripped off, of all the content relating to the internet, MY profile helping put around the porn advertisements. UGH! Nevertheless, you see that is how crafting people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay now what happens — not in theory but in practice.

Two situations: 1 . You have keywords within your meta marking (and you need to have them! ) The little Search Engine “bot” (that is a program whose work it is to travel around the Internet, never naps and never consumes and gets to all those adult sites as well!, and accumulates information on EVERY sites hence the information could be categorized), pertains to our web page of hairisnotforever and flows the keywords on the web page. Then this kind of little android makes a snapshot of the webpage. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines tend “see”, they may be NOT video or graphic (males will be visually focused not Search engines like yahoo! ) hence graphics usually are not taken into account unless you use the oll (derb) tag. ) The algorithms get more and even more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember primary content! )

2 . You may have no keywords in your meta tag hence the engine just simply looks at your content.

So each of our happy couple figures okay lets put the word curly hair say, in each and every sentence by least three times. NO! Have a tendency do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used frequently, but NOT overused.

Now as you Google with regards to hair products using the phrase “balding”, the major search engines has the key word, and relying on a million guidelines decides what position to the specific key phrase, hairisnotforever could have, and feeds it out.

Thus our few figures what the hell. We all will also sell mascara, and so they put in a photo advert and the word wimpernbetonung in their keywords, without having virtually any content correctly. Well then will be listed mainly because the last from the last of the last for any person looking for “mascara”. So in this lesson the formula is normally:

“Content+Keywords in the content+Keywords in Meta draw. ”