So is your Blog Working For Your Company Site?

Alright so now we know www.2ioconseil.fr content material is king. And definitely since i will be creating our own blogs, (remember blogs is definitely short slang for Weblogs – which is what their very own “formal and official” name is), the majority of our information is going to be “unique” and “Original”. Yet regularly, since i will be only people, and since we all simply cannot “create” more and more data, we should copy data from other websites. That is cool. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything.

Now i want to make this very clear. If you are providing a service in people, where your primary business is to offer out links to other places wherever people might get information, in other words you are a repository where persons come to get links, because you already have all the study – that is certainly fine. Because what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE STRIKES – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine looks at. Not with a long shot.

This can be a critical point to keep in mind. The whole thing we can talk about, every single method, from content to email to data to whatever, has but one goal in mind. To consistently and constantly enhance and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the services you are offering, to come back. So please differentiate between the end goal plus the methods. Content (discussed within our first article) is a method towards the aim of getting listed in a good placement on a google search, and the target is to contain people use and come to your internet site or blog page, and create a “buzz” about it. (We might talk about this much later in our series. )

Let us resume content for your moment. Here we are speaking about something that each and every one writers learn about and are acquainted with. Text, sayings, phrases. Primary, unique textual content.

So in order to continue on our fairly logical path, we all will now concentrate on the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Before explaining just the thing these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.

If you have an online site selling your hair beauty aids, you will want to offer your material writing articles around everything you are selling. Clearly if you publish something about the between different types of dish washers, this is not gonna relate to the “subject matter” and content material of your site. So you should write article content around your hair supplies. You are likely to write content on very good hair care, in order to dye nice hair, how to get reduce split-ends, how often to hair shampoo etc . etc .

Our magic hair web page is called “Hair Is Certainly not Forever”. But this is our site for the time being and we will retain it as we go along. hairisnotforever has a blog page. This blog we will call up “SilkyFairHair” and we’ll put it, with regard to our case in under the name of the proprietor who may be aptly known as Mr. Neither Hair. Right now we have as follows:

1 . Site – Your hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is usually fictional)

These names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles in particular when I go to the article to the importance of choosing the best name.

Hence Mr. Nor Hair fantastic wife, Mrs. Purple Head of hair work together. That they create the site, get all the necessary products to sell some thing on it, create a couple of articles about locks and settle-back and wait for the people to arrive beating the “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in English, “Knock. Hit. Good Morning! Any individual Home? inches

Okay the head of hair couple know about keywords. So they create articles in which EVERY term has the phrase hair in it (or balding). But hair is the name of the game. They make sure their articles is classic, and once they have written two HTML pages of hair articles, intentionally placed by their cousin the graphic specialist (who is definitely bald) about the advertisements intended for hair companies now they think they are completed!

Woah! Not by a LONG SHOT! And here is exactly where it gets depressing designed for the uninformed and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, classes. A keyword is something that the search engine will appear for and validate (in our day), to use as one of the parameters on how to list your site.

The keywords we all refer to will be in two distinct and totally different spots. The initial in the web page header for the site. in what is known as the section to get “meta” tags. We will deal with meta tags in a unique article, on the other hand let us just simply say these are generally the keywords most google search look for (with their “bots”) when visiting your web blog. An example coto tag for the purpose of keywords in our internet site may appear to be this:

Again in our article(s) in meta tags we all will go over these keywords, and meta tags, but for at this point take this as a given these are a few of the keywords that will be in the meta tag.

If the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta point and believed that was what the internet site was about and listed the internet site under many keywords. It was caught on immediately, and humans becoming the crafting devils they are simply, began list keywords that had not do using their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)

So adult sites especially, adopting this kind of as yet another “fool the engine” technique, would place keywords just like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous identity and voila, more traffic.

So in the never ending battle Search Engines caught about, and do a few points. They deprecated the importance of the keywords in the meta tags as per to their algorithms, UNLESS this great article on the site actually did meet the keywords. Of course , this did not include enough seeing that porn sites will place “real” articles around their stuff. I will give you a REALISTIC example that we find funny, but it is incredibly serious.

In one of my personal posts in the blog, you will notice my bio which is taken care of by search engines. The other day We received an email from a well used flame of mine saying “I freaked out. I just googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! ” So I go and Yahoo it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” and definitely I click and obtain led to an additional site (no url here as I usually do not want to publicize that site with respect to obvious reasons) and I come to a porno site which in turn ripped off, out of all the content to the internet, MY profile to use around their particular porn advertising. UGH! However, you see that is certainly how crafting people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens — not in theory but in practice.

Two scenarios: 1 . You could have keywords inside your meta marking (and you ought to have them! ) The little Google search “bot” (that is a software program whose task it is to travel and leisure around the Internet, never sleeps and never eats and gets into all those porno sites too!, and picks up information on ALMOST ALL sites hence the information may be categorized), reaches our site of hairisnotforever and scans the keywords on the webpage. Then this little robot makes a snapshot of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines no longer “see”, they are simply NOT video or graphic (males are visually oriented not Search engines like yahoo! ) therefore graphics are not taken into account until you use the oll tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember main content! )

2 . You could have no keywords in your traguardo tag therefore the engine just looks at your articles.

So the happy few figures alright lets position the word scalp say, in every sentence in least 3 times. NO! Typically do that. Overuse of a key phrase is a red-flag to a Google search and you will be penalized for it! It should be used and used usually, but NOT over-used.

Now as you Google with respect to hair goods using the term “balding”, the major search engines has the key phrase, and relying on a million variables decides what position to the specific key phrase, hairisnotforever could have, and nourishes it out.

Thus our few figures the particular hell. We all will also offer mascara, and so they put in a picture advert plus the word wimpernfärbung in their keywords, without having virtually any content for it. Well then for being listed mainly because the last of your last with the last for any individual looking for “mascara”. So just for this lesson the formula is certainly:

“Content+Keywords inside the content+Keywords in Meta point. ”