OK so now we know content material is king. As well as since were creating our blogs, (remember blogs is normally short slang for Websites – which can be what their particular “formal and official” name is), the majority of our data is going to be “unique” and “Original”. Yet every so often, since people are only our, and since all of us simply cannot “create” more and more information, we will certainly copy details from other sites. That is great. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now allow me to make this clear. If you are providing a service in people, where most of your business is to offer out links to other places just where people can get information, therefore are a repository where persons come to get backlinks, because you already do all the analysis – that is fine. Mainly because what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE BITES – MORE EYEBALLS — MORE PEOPLE VISITING. And content is certainly not the sole parameter a great Search Engine examines. Not by a long shot.
This is certainly a critical point out keep in mind. Everything we is going to talk about, just about every method, from content to email to data to anything, has yet one target in mind. To consistently and constantly maximize and build your internet site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the provider you are selling, to come back. Therefore please differentiate amongst the end goal plus the methods. Articles (discussed within our first article) is a technique towards the aim of getting classified by a good status on a internet search engine, and the goal is to own people employ and arrive to your web page or blog page, and build a “buzz” regarding it. (We might talk about that much later in our series. )
Let us get back on content for any moment. Here we are speaking about something that all of the writers find out about and are knowledgeable about. Text, words, phrases. Primary, unique text.
So to be able to continue on our own fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Prior to explaining just the thing these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.
If you have an online site selling curly hair beauty products, you will want to promote your materials writing content around whatever you are selling. Certainly if you publish something about the difference between different models of dishwashers, this is not likely to relate to the “subject matter” and content of your web page. So you can write article content around hair supplies. You will write content articles on very good hair care, in order to dye your hair, how to get rid of split-ends, when to shampoo or conditioner etc . etc .
Our magic hair website is called “Hair Is Not Forever”. Nonetheless this is the site for the moment and we will retain it as we go along. hairisnotforever also has a blog. This microdian.com blog we all will call “SilkyFairHair” and we will put it, with regard to our example in under the proprietor who might be aptly called Mr. Nor Hair. So now we have the following:
1 . Web Site – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles specially when I be able to the article relating to the importance of choosing the best name.
Hence Mr. Nor Hair wonderful wife, Mrs. Purple Curly hair work together. They create the internet site, get every one of the necessary stuff to sell anything on it, set a couple of content articles about wild hair and sit back and wait for the people to arrive beating their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you state in Uk, “Knock. Hit. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. Hence they produce articles by which EVERY sentence has the phrase hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their articles is basic, and once they may have written two HTML web pages of frizzy hair articles, smartly placed by way of a cousin the graphic specialit (who is bald) throughout the advertisements pertaining to hair products and now they think they are completed!
Woah! Not by a PROLONGED SHOT! Here is wherever it gets depressing for the uninformed and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are like indices or if you wish, different types. A keyword is something that the search engine will be for and validate (in our day), to use as among the parameters regarding how to list your site.
The keywords we all refer to are in two distinct and totally different areas. The 1st in the site header of this site. about what is known as the section with respect to “meta” tags. We is going to deal with meta tags in a several article, on the other hand let us merely say they are the keywords most google search look for (with their “bots”) when visiting your blog. An example meta tag just for keywords in our internet site may mimic this:
Again in our article(s) on meta tags we all will talk about these keywords, and the meta tag, but for at this point take it as a offered these are a few of the keywords which is to be in the coto tag.
When the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta point and supposed that was what the site was about and listed the web page under all those keywords. This was caught up on immediately, and humans being the crafting devils they are really, began report keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)
So porn sites especially, adopting this kind of as yet one more “fool the engine” technique, would put keywords just like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous term and there you are, more traffic.
Hence in the limitless battle Search engines like google caught upon, and do a few tasks. They deprecated the importance of this keywords inside the meta tags according to their methods, UNLESS the information on the site basically did match the keywords. Of course , this did not include enough since porn sites will place “real” content around the stuff. Let me give you a LEGITIMATE example that we find funny, but it is extremely serious.
In a single of my own posts in the blog, you can observe my biography which is indexed by search engines like yahoo. The other day I actually received a message from a classic flame of mine saying “I freaked out. I actually googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy’s! ” So I go and Yahoo it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The true Version simply by Tushy” and lastly I click and receive led to a further site (no url in this article as I tend not to want to publicize that site intended for obvious reasons) and I arrive to a adult site which usually ripped off, of all the content over the internet, MY OWN profile place around their porn advertisements. UGH! But you see that is usually how crafting people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two cases: 1 . You could have keywords inside your meta indicate (and you should have them! ) The little Search Engine “bot” (that is a software application whose work it is to travel and leisure around the Net, never rests and never consumes and gets to all those porn sites too!, and sees information on EACH AND EVERY ONE sites hence the information could be categorized), goes to our site of hairisnotforever and states the keywords on the page. Then this kind of little bot makes a overview of the web page. Then the methods take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines don’t “see”, they are simply NOT vision (males will be visually focused not Search engines like yahoo! ) thus graphics aren’t taken into account unless you use the alt tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember original content! )
2 . You could have no keywords in your coto tag therefore the engine just simply looks at your content.
So the happy few figures ok lets position the word frizzy hair say, in every sentence by least 3 times. NO! Have a tendency do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be punished for it! It should be used and used frequently, but NOT overused.
Now at the time you Google just for hair goods using the term “balding”, the Search Engine has the key phrase, and based upon a million guidelines decides what position regarding specific key word, hairisnotforever may have, and rss feeds it out.
And so our few figures what the hell. All of us will also sell off mascara, and so they put in a photo advert and the word mascara in their keywords, without having virtually any content for doing this. Well then will probably be listed mainly because the last within the last from the last for any individual looking for “mascara”. So in this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta tag. ”